|It depends on whether USERDATA or the _VALUE variable is used for the action.|
Case 1: If using USERDATA, it is constructed when the rule runs. When repeating and escalating an action, it is the Action that is repeated, and not the Rule. It will continue to use the same USERDATA until the repeating/escalation stops.
Case 2: If you want to have the most up to date value of the cell, then you'll need to use _VALUE in the action. This is calculated each time the action fires, even during repeating and escalation.
FAQ["FAQ"] ["Geneos > Gateway"]